Marking Your Territory
Abstract
Veterinary practices don't exist in a vacuum. In this chapter, we explore market forces, local competitors, and the power of brand differentiation. Learn how to conduct a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis, apply Porter's Five Forces, and build a marketing plan that reflects your mission and resonates with modern clients.
Fields of Study & Subjects
Marketing and Advertising Strategies
Business Strategies and Innovation
Healthcare
Law
Governance
and Management Studies
Publication details
- Pages
- 223–240
- Publication date
- 2 February 2026
- Language
- EN