The Growth Engineer's Workflow

Growth engineering is built on systems, frameworks, and metrics that give the discipline its structure, but the everyday workflow is what turns that structure into meaningful product outcomes. Every growth engineer follows a workflow that helps bring clarity to the work. The workday for many growth engineers begins with standup, a short meeting that sets the tempo for everything that follows. Product alignment meetings focus heavily on clarity. Once the team is aligned on intent, the next step in the workflow is engineering design. With alignment and design in place, the next stage of the workflow is implementation. With implementation complete and the feature validated through a bug bash, the next stage in the workflow is rollout. Once the rollout has progressed far enough for data to accumulate, the next step in the workflow is scorecard review. The final step in the growth engineering workflow is communicating impact.