Biodiversity in Discourse Surrounding CSR

There are two “mega-themes” which are rapidly rising to the top of corporate agendas and shifting the way in which businesses are organized: the climate crisis and the biological crisis. This chapter offers a critical and prospective interpretation of the social and communicational reality, looking at both the emergence of public problems for corporate communications and the issues of discourse and narrative strategies relating to communication on CSR. Today, speaking of biodiversity in a corporate environment is a delicate balancing act, in view of the negative balance created by long years of accusations of greenwashing and pressure from associations. The chapter examines how earlier practices of greenwashing have connotations for the exercise of integrating the themes of biodiversity into current CSR communication, making it more difficult. It looks at the role of networks in the communications of the future.