Unveiling Environmental Sustainability Drivers: Green Innovation Insights From ISO 14001‐Certified Manufacturers With Robust Green Information Systems and Technological Intensity

ABSTRACT This paper examines the key drivers of green innovation and its subsequent influence on environmental sustainability performance, considering the moderating effects of the green information system and technological intensity. To validate the proposed research model, ISO 14001 manufacturing enterprises were invited to participate in a questionnaire. Following the receipt of 314 responses, the first‐hand data underwent analysis through structural equation modeling employing the SmartPLS software. The findings revealed that green supplier integration and green digital learning orientation are critical variables driving green innovation, while green information system functions as a moderator of the link between green digital learning orientation and green innovation. Furthermore, green innovation exhibits a positive relationship with environmental sustainability performance, and technological intensity serves as a significant moderator that amplifies this relationship. Manufacturing companies can benefit from this study by learning the key elements influencing green innovation and, subsequently, environmental sustainability performance. Green digital learning is positively related to innovation, and the correlation is stronger when a green information system is present. Green innovation also deserves considerable attention, as it largely affects environmental sustainability performance, especially when technological intensity is higher, highlighting its importance in driving sustainable outcomes.