Unlocking Green Innovation Through Big Data Analytics Capability: A Moderated Mediation Model of Green Supply Chain Integration and Green Leadership Style

ABSTRACT The empirical evidence surrounding the critical relationship between big data analytics capability (BDAC) and green innovation remains ambiguous, underscoring the urgent need for a profound and holistic understanding of the mediators and moderators that empower firms to harness the potential of BDAC in fostering green innovation. Leveraging the indirect lens of dynamic capability theory, our study developed a moderated mediation model wherein green supply chain integration mediates the influence of BDAC on green innovation; such mediation effects are contingent upon distinct green leadership styles. The findings from 262 manufacturing firms illuminate that green knowledge sharing (GKS) and green collaborative decision‐making (GCD) positively mediate the link between BDAC and green innovation. Notably, green transactional leadership fosters the mediating effect of GKS, while failing to moderate the mediating role of GCD. Conversely, green transformational leadership amplifies the mediating role of GCD, while proving ineffective in moderating the mediating role of GKS.