Revenge Travel Revisited: Integrating Travel Desire, Desire Satiation and Affective Response Into a TPB Framework for Post‐Pandemic Travel Intentions
Abstract
ABSTRACT This research focuses on how travel desires and desire fulfillment predict travel intentions after a prolonged period of suppressed travel desires. After the reopening of borders, data were collected from 353 Chinese respondents and analyzed using structural equation modeling. The results suggest that desire fulfillment may be amplified due to prolonged suppression and can become a significant predictor of behavior intention. Meanwhile, risk perception also positively influence travel intentions. This study further highlights how individual desires interact with group influences. This study spotlights the complex interplay between unfulfilled desire and risk awareness in tourists' decision‐making.
Fields of Study & Subjects
Diverse Aspects of Tourism Research
Behavioral Health and Interventions
Religious Tourism and Spaces
Publication details
- Journal / source
- International Journal of Tourism Research
- Publisher
- Wiley
- Volume
- 28
- Issue
- 2
- Publication date
- 1 March 2026
- Language
- EN