Revolutionizing AI ‐Driven HR Transformation: A Study on Enhancing Workforce Efficiency Through the Technology Task Fit Framework

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Authors: Manali Chowdhury, Soumya Mukherjee, Mrinal Kanti Das, Udit Chawla
Cited by: 3
References: 44

Abstract

ABSTRACT Artificial intelligence (AI) is increasingly embedded in human resource management (HRM), yet evidence remains limited on how its value is realized across interconnected HR processes. This study examines whether AI adoption is associated with perceived effectiveness across major HR domains in Indian IT and IT‐enabled service firms and whether AI‐Empowered Decision‐Making helps explain this relationship. Guided by Technology‐Task Fit (TTF) as an organizing lens, the study adopts a cross‐sectional quantitative design based on survey data from 287 respondents and uses structural equation modeling to test the proposed relationships. The findings show that AI adoption is positively associated with all examined HR process outcomes, although the strength of these relationships varies across domains. AI‐Empowered Decision‐Making also shows a significant mediating effect in the relationship between AI adoption and Efficient HR Practices. The study contributes to research on AI‐enabled HRM by showing that the value of AI is not explained by adoption alone, but by how AI‐supported insights are translated into managerial action across HR processes. These findings support a more process‐oriented understanding of AI in HRM and highlight the importance of decision routines in realizing process‐level value.

Fields of Study & Subjects

AI and HR Technologies Employer Branding and e-HRM Ethics and Social Impacts of AI

Publication details

Journal / source
Knowledge and Process Management
Publisher
Wiley
Publication date
4 May 2026
Language
EN