Why digital wallets are key to fundraising success
Abstract
For the last decade, GivingTuesday has marked the start of the busiest few weeks in the nonprofit fundraising calendar. In 2025, an estimated 38.1 million people in the U.S. participated in one way or another, while nonprofits notched $4 billion in donations—a 13% increase over the previous year.
Fields of Study & Subjects
Nonprofit Sector and Volunteering
FinTech
Crowdfunding
Digital Finance
Digital Marketing and Social Media
Publication details
- Journal / source
- Nonprofit Business Advisor
- Volume
- 2026
- Issue
- 437
- Pages
- 6–8
- Publication date
- 1 February 2026
- Language
- EN