Advancing Sustainable Services Through ESG and Circular Economy: Technology‐Driven Pathways for Supply Chain Transformation

ABSTRACT This study examines how environmental, social, and governance (ESG) principles can be integrated with circular economy (CE) practices to transform supply chains into sustainable service ecosystems. It aims to bridge the gap between ESG reporting, CE adoption, and technology‐enabled service innovation, with a focus on fostering long‐term competitiveness and alignment with the UN Sustainable Development Goals (SDGs). A bibliometric analysis of 216 publications published between 2007 and 2022 was conducted using VOSviewer and Bibliometrix. The analysis mapped research trends, thematic clusters, and intellectual structures connecting ESG, CE, and supply chains. The study then developed a conceptual framework linking ESG–CE integration with technology‐enabled sustainable services. Results reveal five major research clusters that highlight how ESG and CE complement each other in driving innovation, resilience, and stakeholder trust. Emerging technologies such as blockchain, artificial intelligence, and the Internet of Things act as key enablers, improving transparency, resource efficiency, and service innovation. The study demonstrates that ESG–CE integration is not only a compliance exercise but also a pathway to achieving competitive advantage and driving sustainable transformation. The findings offer practical guidance for managers on operationalizing ESG–CE strategies, adopting digital technologies, and aligning business practices with the SDGs. This study also highlight academic opportunities for advancing theories of sustainability, services, and technology‐enabled supply chains. By combining ESG, CE, and technology perspectives through a service‐oriented lens, this study contributes a novel framework that advances understanding of how businesses can create future‐ready, sustainable service ecosystems.