Transforming Marketing Research with Generative AI: Opportunities, Limitations, and Ethical Implications

Encyclopedia of Artificial Intelligence in Marketing 2026 Open access

Read full text
Authors: Amirhossein Pezeshgi, Pankhuri Malhotra
DOI: 10.1007/978-3-031-75316-9_127-1
Cited by: 1
References: 49

Fields of Study & Subjects

AI in Service Interactions Ethics and Social Impacts of AI Blockchain Technology Applications and Security

Publication details

Journal / source
Encyclopedia of Artificial Intelligence in Marketing
Publisher
Springer Nature Switzerland
Pages
1–14
Publication date
1 January 2026
Language
EN