AI-Enabled Relationship Marketing: Transforming Customer Relationships Through Intelligence, Ethics, and Empathy

Encyclopedia of Artificial Intelligence in Marketing 2026

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Authors: Edyta Gołąb-Andrzejak
DOI: 10.1007/978-3-031-75316-9_38-1
Cited by: 1
References: 23

Fields of Study & Subjects

AI in Service Interactions Digital Marketing and Social Media Service and Product Innovation

Publication details

Journal / source
Encyclopedia of Artificial Intelligence in Marketing
Publisher
Springer Nature Switzerland
Pages
1–13
Publication date
1 January 2026
Language
EN