Anthropomorphism in AI-Driven Marketing

Encyclopedia of Artificial Intelligence in Marketing 2026

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Authors: S.M. Fatah Uddin, Hannah Hameed, Fareya Siddiqui
DOI: 10.1007/978-3-031-75316-9_50-1
Cited by: 2
References: 27

Fields of Study & Subjects

AI in Service Interactions Consumer Retail Behavior Studies Digital Marketing and Social Media

Publication details

Journal / source
Encyclopedia of Artificial Intelligence in Marketing
Publisher
Springer Nature Switzerland
Pages
1–11
Publication date
1 January 2026
Language
EN