How Marketers Can Utilize Generative AI in Qualitative Research

Springer eBooks 2026

View at publisher
Authors: Omar H. Fares
DOI: 10.1007/978-3-031-75316-9_55-1
Cited by: 0
References: 22

Fields of Study & Subjects

Computational and Text Analysis Methods Artificial Intelligence Applications Qualitative Research Methods and Applications

Publication details

Journal / source
Springer eBooks
Pages
1–15
Publication date
1 January 2026
Language
EN