Bridging Marketing and Operations in Omnichannel Retail

Encyclopedia of Artificial Intelligence in Marketing 2026

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Authors: David Lopez-Lopez, Canan Gunes Corlu, Luis F. Martinez, Josep Maria Marco-Simó, José Torres-Pruñonosa
DOI: 10.1007/978-3-031-75316-9_91-1
Cited by: 1
References: 6

Fields of Study & Subjects

Consumer Retail Behavior Studies Digital Innovation in Industries AI in Service Interactions

Publication details

Journal / source
Encyclopedia of Artificial Intelligence in Marketing
Publisher
Springer Nature Switzerland
Pages
1–13
Publication date
1 January 2026
Language
EN