Assessing the Impact of ChatGPT on Customer Experience in Digital Marketing: A Study of Influencing Factors in the Somali Context
Fields of Study & Subjects
AI in Service Interactions
Artificial Intelligence in Healthcare and Education
Digital Marketing and Social Media
Publication details
- Journal / source
- Studies in systems, decision and control
- Pages
- 209–220
- Publication date
- 1 January 2026
- Language
- EN
- Document type
- Book chapter