Increasing Shopee Live Streaming Purchase Intention, The Role of Product-Streamer Information Quality and Streamer Credibility

Studies in systems, decision and control 2026 Book chapter

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Authors: Tiara Dinda Faizza, Ratna Roostika
DOI: 10.1007/978-3-031-85398-2_24
Cited by: 0
References: 23

Fields of Study & Subjects

Technology Adoption and User Behaviour Consumer Behavior and Marketing Influence Financial Literacy and Behavior

Publication details

Journal / source
Studies in systems, decision and control
Pages
263–275
Publication date
1 January 2026
Language
EN
Document type
Book chapter