Impact of Marketing Factors on Customer Equity in Latvian Banking

Studies in systems, decision and control 2026 Book chapter

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Authors: Jelizaveta Prilucka, Jeļena Šalkovska, Anda Batraga
DOI: 10.1007/978-3-031-85398-2_26
Cited by: 0
References: 8

Fields of Study & Subjects

Customer churn and segmentation Customer Service Quality and Loyalty Consumer Retail Behavior Studies

Publication details

Journal / source
Studies in systems, decision and control
Pages
289–298
Publication date
1 January 2026
Language
EN
Document type
Book chapter