Resources Based View (RBV) for Marketing Capabilities: Literature Review: Implications for SMEs

Studies in systems, decision and control 2026 Book chapter

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Authors: Nurul Wardani Lubis, Endang Sulistya Rini, Prihatin Lumbanraja, Beby Karina F. Sembiring
DOI: 10.1007/978-3-031-85398-2_36
Cited by: 5
References: 1

Fields of Study & Subjects

Innovation and Knowledge Management Organizational Leadership and Management Strategies Collaboration in agile enterprises

Publication details

Journal / source
Studies in systems, decision and control
Publisher
Springer Nature Switzerland
Pages
407–414
Publication date
1 January 2026
Language
EN
Document type
Book chapter