Exploring the Influence of Cause-Related Brand Partnerships on Consumer Attitudes and Purchase Decisions

Studies in systems, decision and control 2026 Book chapter

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Authors: Devarajanayaka Kalenahalli Muniyanayaka, Vijaya Bhaskar Kolur, Syed Kazim, Ashok Patil, Kotigari Reddi Swaroop, K. P. Jaheer Mukthar
DOI: 10.1007/978-3-031-85398-2_37
Cited by: 1
References: 14

Fields of Study & Subjects

Corporate Social Responsibility Reporting Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty

Publication details

Journal / source
Studies in systems, decision and control
Publisher
Springer Nature Switzerland
Pages
415–427
Publication date
1 January 2026
Language
EN
Document type
Book chapter