How Memorable Tourism Experiences Impact Destination Brand Love and Equity: A Conceptual Framework

Studies in systems, decision and control 2026 Book chapter

View at publisher
Authors: Moh Muhlis Anwar, Mohamed Battour, Ririn Tri Ratnasari, Sıtı Sara Ibrahim, Balkis Kasmon, Nazatul Aqilah Binti Sutrisno, Novi Sekar Sari
DOI: 10.1007/978-3-031-85398-2_50
Cited by: 1
References: 37

Fields of Study & Subjects

Diverse Aspects of Tourism Research Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media

Publication details

Journal / source
Studies in systems, decision and control
Publisher
Springer Nature Switzerland
Pages
575–583
Publication date
1 January 2026
Language
EN
Document type
Book chapter