Brand Management and Communication in Travel Agencies: A Case Study in the Portuguese Context

Studies in systems, decision and control 2026 Book chapter

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Authors: David Lobo, Vasco Santos, Bruno Barbosa Sousa
DOI: 10.1007/978-3-031-85398-2_72
Cited by: 0
References: 13

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Digital Marketing and Social Media

Publication details

Journal / source
Studies in systems, decision and control
Pages
823–830
Publication date
1 January 2026
Language
EN
Document type
Book chapter