Impact of Bundle Type, Price Framing and Familiarity on Purchase Intention for the Bundle

Great Thinkers in Marketing 2026 Book chapter

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Authors: Bari A. Harlam, Aradhna Krishna, Donald R. Lehmann, Carl F. Mela
DOI: 10.1007/978-3-031-88048-3_10
Cited by: 1
References: 47

Fields of Study & Subjects

Customer Service Quality and Loyalty Business Strategy and Innovation Consumer Market Behavior and Pricing

Publication details

Journal / source
Great Thinkers in Marketing
Publisher
Springer Nature Switzerland
Pages
149–167
Publication date
1 January 2026
Language
EN
Document type
Book chapter