Introduction to Don Lehmann’s Articles on Methods, Models, and Metrics

Springer eBooks 2026 Book chapter

View at publisher
Authors: Joel C. Huber
DOI: 10.1007/978-3-031-88048-3_2
Cited by: 0
References: 19

Fields of Study & Subjects

Consumer Market Behavior and Pricing Marketing and Advertising Strategies Business Strategies and Management Research

Publication details

Journal / source
Springer eBooks
Pages
11–17
Publication date
1 January 2026
Language
EN
Document type
Book chapter