Metrics for Making Marketing Matter

Springer eBooks 2026 Book chapter

View at publisher
Authors: Donald R. Lehmann
DOI: 10.1007/978-3-031-88048-3_21
Cited by: 0
References: 3

Fields of Study & Subjects

Marketing and Advertising Strategies Corporate Governance and Management Consumer Market Behavior and Pricing

Publication details

Journal / source
Springer eBooks
Pages
345–349
Publication date
1 January 2026
Language
EN
Document type
Book chapter