Impact of Different Comparison Sets on Evaluation of a New Subcompact Car Brand

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Authors: John U. Farley, Jerrold Katz, Donald R. Lehmann
Cited by: 0
References: 3

Fields of Study & Subjects

Psychometric Methodologies and Testing Survey Methodology and Nonresponse Economic and Environmental Valuation

Publication details

Journal / source
Springer eBooks
Pages
53–61
Publication date
1 January 2026
Language
EN
Document type
Book chapter