Modeling Choice Among Assortments

Great Thinkers in Marketing 2026 Book chapter Open access

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Authors: Barbara E. Kahn, Donald R. Lehmann
DOI: 10.1007/978-3-031-88048-3_9
Cited by: 338
References: 30

Fields of Study & Subjects

Operations Management Techniques

Publication details

Journal / source
Great Thinkers in Marketing
Publisher
Springer Nature Switzerland
Volume
67
Issue
3
Pages
125–147
Publication date
1 January 2026
Language
EN
Document type
Book chapter