Three-Way Multivariate Conjoint Analysis

Great Thinkers in Marketing 2026 Book chapter

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Authors: Wayne S. DeSarbo, J. Douglas Carroll, Donald R. Lehmann, John J. O'Shaughnessy
DOI: 10.1007/978-3-031-88056-8_6
Cited by: 6
References: 11

Fields of Study & Subjects

Multi-Criteria Decision Making Quality Function Deployment in Product Design

Publication details

Journal / source
Great Thinkers in Marketing
Publisher
Springer Nature Switzerland
Pages
69–97
Publication date
1 January 2026
Language
EN
Document type
Book chapter