Modeling Dynamic Effects in Repeated-Measures Experiments Involving Preference/Choice: An Illustration Involving Stated Preference Analysis

Great Thinkers in Marketing 2026 Book chapter Open access

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Authors: Wayne S. DeSarbo, Donald R. Lehmann, Frances Galliano Hollman
DOI: 10.1007/978-3-031-88056-8_8
Cited by: 0
References: 58

Fields of Study & Subjects

Economic and Environmental Valuation

Publication details

Journal / source
Great Thinkers in Marketing
Publisher
Springer Nature Switzerland
Pages
123–151
Publication date
1 January 2026
Language
EN
Document type
Book chapter