Something to Chew On: The Effects of Oral Haptics on Mastication, Orosensory Perception, and Calorie Estimation

Great Thinkers in Marketing 2026 Book chapter Open access

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Authors: Dipayan Biswas, Courtney Szocs, Aradhna Krishna, Donald R. Lehmann
DOI: 10.1007/978-3-031-88067-4_17
Cited by: 1
References: 51

Fields of Study & Subjects

Multisensory perception and integration Olfactory and Sensory Function Studies Color perception and design

Publication details

Journal / source
Great Thinkers in Marketing
Publisher
Springer Nature Switzerland
Pages
377–399
Publication date
1 January 2026
Language
EN
Document type
Book chapter