Influencing Consumer Adoption of Sustainable Brands Using a New Framework for Sustainability Marketing

Springer eBooks 2026

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Authors: Jogitha Kanapally, Nikhil Deshapande, Sandip Maiti, Mihir Herlekar

DOI: 10.1007/978-3-031-88376-7_10

Cited by: 0

Fields of Study & Subjects

Environmental Sustainability in Business Sustainable Supply Chain Management Consumer Behavior in Brand Consumption and Identification