The Effect of Electronic Marketing on the Mental Image of Banks from the Customers’ Point of View

Studies in systems, decision and control 2026 Book chapter

View at publisher
Authors: Khaled Jumah, Alaa Alden Al Mohamed, Maryam Zaher
DOI: 10.1007/978-3-031-95310-1_138
Cited by: 0
References: 23

Fields of Study & Subjects

Organizational and Employee Performance Digital Marketing and Social Media Technology Adoption and User Behaviour

Publication details

Journal / source
Studies in systems, decision and control
Pages
1909–1921
Publication date
1 January 2026
Language
EN
Document type
Book chapter