Unlocking the Palate: Exploring Consumer Adoption Intentions Towards Virtual Reality (VR) in Wine Tourism Experiences

Springer eBooks 2026 Book chapter

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Authors: Lee-Andra Bruwer, Tinashe Chuchu

DOI: 10.1007/978-3-031-97088-7_1

Cited by: 0

References: 39

Fields of Study & Subjects

Technology Adoption and User Behaviour Wine Industry and Tourism Virtual Reality Applications and Impacts

References 39