The Underutilization of Interactivity in Digital out-of-Home Advertising: An Advertiser-Centric Perspective

Springer eBooks 2026 Book chapter

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Authors: Akachi Ogbonnaya Ngwu

DOI: 10.1007/978-3-031-97088-7_2

Cited by: 0

References: 40

Fields of Study & Subjects

Marketing and Advertising Strategies Digital Marketing and Social Media Advertising and Communication Studies

References 40