Revisiting Print Media in the Digital Era: A Framework for Zimbabwe Destination Brand Equity

Springer eBooks 2026 Book chapter

View at publisher
Authors: Farai Chigora, Joram Ndlovu, Brighton Nyagadza, Tabani Moyo, Chipo Katsande
DOI: 10.1007/978-3-031-97088-7_8
Cited by: 0
References: 19

Fields of Study & Subjects

Diverse Aspects of Tourism Research Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media

Publication details

Journal / source
Springer eBooks
Pages
213–236
Publication date
1 January 2026
Language
EN
Document type
Book chapter