Empowering Healthcare SMEs in Africa Through Digital Marketing

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Authors: Blessing Takawira, Ayanda Sibiya, Martha Chadyiwa, David R.I. Pooe
Cited by: 0
References: 61

Fields of Study & Subjects

SMEs Development and Digital Marketing Digital Innovation in Industries Health Technology Consumer Behavior

Publication details

Journal / source
Springer eBooks
Pages
237–265
Publication date
1 January 2026
Language
EN
Document type
Book chapter