What is Nation Branding and Place Branding? Definitions and Origins

2026 Book chapter

View at publisher
Authors: Jose Filipe Torres, Richie Karaburun
DOI: 10.1007/978-3-031-97325-3_1
Cited by: 0
References: 18

Fields of Study & Subjects

Diverse Aspects of Tourism Research Consumer Behavior in Brand Consumption and Identification Migration Ethnicity and Economy

Publication details

Pages
1–31
Publication date
1 January 2026
Language
EN
Document type
Book chapter