Competitive Advantage in Nation and Place Branding: What Makes a Great Nation or Place Brand?

2026 Book chapter

View at publisher
Authors: Jose Filipe Torres, Richie Karaburun
DOI: 10.1007/978-3-031-97325-3_3
Cited by: 0
References: 1

Fields of Study & Subjects

Diverse Aspects of Tourism Research Consumer Behavior in Brand Consumption and Identification Migration Ethnicity and Economy

Publication details

Pages
75–95
Publication date
1 January 2026
Language
EN
Document type
Book chapter