The Role of Marketing in Nation Branding and Place Branding

2026 Book chapter

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Authors: Jose Filipe Torres, Richie Karaburun

DOI: 10.1007/978-3-031-97325-3_4

Cited by: 0

References: 4

Fields of Study & Subjects

Diverse Aspects of Tourism Research Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies

References 4