Key Performance Indicators (KPIs) for Nation and Place Branding

2026 Book chapter

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Authors: Jose Filipe Torres, Richie Karaburun

DOI: 10.1007/978-3-031-97325-3_8

Cited by: 0

References: 8

Fields of Study & Subjects

Diverse Aspects of Tourism Research International Business and FDI Consumer Behavior in Brand Consumption and Identification

References 8