Quantitative Analysis of the Impact of Loyalty Programs on Consumer Behavior

2026 Book chapter

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Authors: Ashish Kumar Jha, V.N. Bajpai, Astha Shukla

DOI: 10.1007/978-3-031-98141-8_7

Cited by: 0

References: 3

Fields of Study & Subjects

Customer Service Quality and Loyalty Customer churn and segmentation Consumer Market Behavior and Pricing

References 3