Role of Value Creation in Customer Retention of Small and Medium-Sized Enterprises in South-West Nigeria

2026 Book chapter

View at publisher
Authors: Titilayo Doris Ibikunle, Timilehin Olasoji Olubiyi, Sanjay Taneja
DOI: 10.1007/978-3-031-98431-0_13
Cited by: 0
References: 32

Fields of Study & Subjects

Customer Service Quality and Loyalty Innovation and Socioeconomic Development Entrepreneurship Studies and Influences

Publication details

Pages
277–297
Publication date
1 January 2026
Language
EN
Document type
Book chapter