The Impact of Artificial Intelligence (AI) on Digital Marketing

Palgrave studies of entrepreneurship and social challenges in developing economies 2026 Book chapter

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Authors: João Pedro Quintino
DOI: 10.1007/978-3-031-98513-3_12
Cited by: 1
References: 26

Fields of Study & Subjects

AI in Service Interactions Digital Marketing and Social Media Internet of Things and AI

Publication details

Journal / source
Palgrave studies of entrepreneurship and social challenges in developing economies
Publisher
Springer Nature Switzerland
Pages
317–333
Publication date
1 January 2026
Language
EN
Document type
Book chapter