Exploring the Impact of Ethnic Identification on Willingness to Pay: Evidence from China’s Minority Fashion Market

Ethnic and Indigenous Business Studies. 2026 Book chapter

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Authors: Hanlin Wang, Shuchan Luo, Zizhen Xiong
DOI: 10.1007/978-3-031-99021-2_10
Cited by: 0
References: 63

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Fashion and Cultural Textiles Cultural Differences and Values

Publication details

Journal / source
Ethnic and Indigenous Business Studies.
Pages
233–248
Publication date
1 January 2026
Language
EN
Document type
Book chapter