Ethnic Diversified Brand Personality Perception

Ethnic and Indigenous Business Studies. 2026 Book chapter

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Authors: Priscilla Y. L. Chan
DOI: 10.1007/978-3-031-99021-2_18
Cited by: 0
References: 43

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Consumer Perception and Purchasing Behavior

Publication details

Journal / source
Ethnic and Indigenous Business Studies.
Pages
409–434
Publication date
1 January 2026
Language
EN
Document type
Book chapter