The Role of AI in Shaping Consumer Behaviour: Insights into Personalised Marketing and Sustainable Shopping Practices

Springer eBooks 2026

View at publisher
Authors: Luzia Arantes, Sandra Costa, Jéssica Alves, Luís Vaz
DOI: 10.1007/978-3-031-99151-6_21
Cited by: 0
References: 35

Fields of Study & Subjects

AI in Service Interactions Environmental Sustainability in Business Consumer Retail Behavior Studies

Publication details

Journal / source
Springer eBooks
Pages
325–340
Publication date
1 January 2026
Language
EN