Innovative Approaches to Sustainability in the Hospitality Industry: The Moderating Role of Viral Marketing

Springer eBooks 2026

View at publisher
Authors: Tamara Gajić, Ivana Blešić, Marko D. Petrović, Sonja P. Veljović
DOI: 10.1007/978-3-031-99151-6_7
Cited by: 0
References: 58

Fields of Study & Subjects

Environmental Sustainability in Business Diverse Aspects of Tourism Research Sustainability and Innovation in Business

Publication details

Journal / source
Springer eBooks
Pages
73–91
Publication date
1 January 2026
Language
EN