The Impact of Social Media Marketing on Financial Services and Literacy: A Case Study of Gen-Z Customers

Studies in systems, decision and control 2026 Book chapter

View at publisher
Authors: Panduranganagouda Honnali, Katepogu Kiran Kumar, C. T. Manasa, B. Rajeswari, Tadipigari Mahesh Babu
DOI: 10.1007/978-3-031-99466-1_53
Cited by: 0
References: 3

Fields of Study & Subjects

Digital Marketing and Social Media Technology Adoption and User Behaviour Organizational and Employee Performance

Publication details

Journal / source
Studies in systems, decision and control
Pages
575–589
Publication date
1 January 2026
Language
EN
Document type
Book chapter