Factors Influencing the Purchase Intention Among Young Adults in Malaysia on O2O (Online-to-Offline) Commerce: A Case Study on Food and Beverages Industry

Studies in systems, decision and control 2026 Book chapter

View at publisher
Authors: Tan Pei Kian, Kejora Samsuri, Stany Wee Lian Fong
DOI: 10.1007/978-3-031-99466-1_72
Cited by: 0
References: 35

Fields of Study & Subjects

Technology Adoption and User Behaviour Consumer Retail Behavior Studies Organizational and Employee Performance

Publication details

Journal / source
Studies in systems, decision and control
Pages
797–813
Publication date
1 January 2026
Language
EN
Document type
Book chapter