Exploring Fast Beauty Purchase Intentions Among Generation Z Females

Studies in systems, decision and control 2026 Book chapter

View at publisher
Authors: Lim Shih Min, Kamarulzaman Ab. Aziz
DOI: 10.1007/978-3-031-99466-1_80
Cited by: 0
References: 17

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Generational Differences and Trends Digital Marketing and Social Media

Publication details

Journal / source
Studies in systems, decision and control
Pages
891–900
Publication date
1 January 2026
Language
EN
Document type
Book chapter