Beyond the Screen: Unravelling the Impact of Social Media Influencers on Female Social Media Natives Beauty Product Purchase Intentions

Studies in systems, decision and control 2026 Book chapter

View at publisher
Authors: Yau Qian Zi, Kamarulzaman Ab. Aziz
DOI: 10.1007/978-3-031-99466-1_84
Cited by: 0
References: 22

Fields of Study & Subjects

Digital Marketing and Social Media Gender Feminism and Media Technology Adoption and User Behaviour

Publication details

Journal / source
Studies in systems, decision and control
Pages
933–943
Publication date
1 January 2026
Language
EN
Document type
Book chapter